She has over 14 years of experience in technology, e-commerce and digital advertising with a special focus in the travel industry. She is leading the Destinations media business in Europe at ADARA, after having managed the Commercial Director in Europe Mainland. Before joining ADARA, Sara worked at LivingSocial, Travelzoo and Cisco Systems.
Her mission is to help destinations become smarter and more sustainable.
She also serves as a member of the board of the Digital Club of ESADE University, is co-founder of the “Women in e-travel association, and has recently been recognised with the 2019 Executive Leader award given by the EveryWoman Foundation.