With over 25 years in the hospitality and tourism industry, Ted Sullivan has extensive knowledge and experience in global travel marketing, data, analytics, branding and media. Ted leads the global product development, marketing and sales of ADARA’s analytics products for destinations, airlines and hotels. ADARA is currently tracking over 200 global destinations’ media and marketing to regional economic impact. Mr. Sullivan’s goal is to change the KPIs of Destination Marketing Measurement in the tourism industry. He is a popular International speaker and contributor to industry publications and conferences. He educates the destination industry to embrace their inner geek and use data to make better more impactful marketing decisions. Ted now lives in London with his wife Emily, their daughter Coley attends DePaul University in Chicago, and they welcomed their second daughter Izola to the world last spring. When he’s not working you can find him in a quaint pub in Ireland, Sienna, Madrid or Slovenia making friends with the locals.