Andrea Cerrato

Community & Destination Manager | Co-founder of the Italian Destination Manager Association

Speaker Info

Bio

With a career of many years dedicated to the development and management of tourist destinations, he works as a consultant for tourism policies and territorial systems.

He is the CEO of Promo Comunicazione, a company specialising in marketing and territorial development, and is Co-Founder and Project Leader of ViA(E) per Viaggiare, a promo-commercialisation platform that serves as a tool for dialogue between the public administration and the tourism industry.

He has held important institutional roles, in particular as Councillor for Tourism, Economic Development, Unesco and Expo2015 for the City of Asti from 2012 to 2017. He is currently President of the Federation of Tourism Consortia of Piedmont - Piemonte Incoming and President of the Tourism Consortium Sistema Monferrato. He is also a Founding Member of Assidema, the first National Association of Destination Managers, and Director of IsITT - Italian Institute of Tourism for All.

He is co-author of the books Economia delle Relazioni (from local community to tourist destination, Ed.Promo/Erga 2021) and editor of the volume ViA(E) dai Navigli alla Provenza. He works as a Trainer in tourism subjects for organisations, associations, ITS and Academies, and is Author for newspapers. His experience is completed with the management and coordination of projects for public bodies, banking foundations and non-profit organisations.

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