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From Destination to Local Experience

The concept of "tourist destination" is evolving all over the world. The most recent studies on tourism, in addition to the success of AirBnb and everything related to experiential tourism, are giving us precise guidelines on what the tourist looks for in the destination. Local experiences, in fact. Not just knowing, but experiencing the area.

It is necessary to redefine the concept of destination, making the most of all the emotional aspects. Because that's what the tourist is looking for today. And it is the tourist who defines the destination.

Destination Lab is a day of study on the future of tourist destinations to understand together what it means create and promote tourist experiences in the area and what are the scenarios that open to the destination of future.

qualified teachers
hours of training
training rooms

A day of confrontation

In a constantly evolving sector such as hospitality, comparison and updating are helpful in understanding the strategies to be adopted. Why?

  • To interpret new trends, take stock of the state of the art and learn about future scenarios.
  • To find new ideas and methodologies that lead to the enhancement of destinations in line with their and tourists' needs.
  • To understand how to attract wider but above all more profiled flows.
  • To offer and sell more and better territorial experiences.

The arguments

Destination Lab is a study day, a laboratory, a breeding ground of ideas, opinions, experiences and case studies.

  1. Start Up
    All the news regarding services that allow you to get to know, reach and live a destination better. From digital promotion to tools able to enhance and optimize the services of a territory. The best projects, the best ideas, the best innovative solutions.
  2. Experiences and "tourisms"
    When the experience makes the destination. All the most significant success stories in which it was an event or the possibility of carrying out a specific activity that created value for the territory. Concrete cases of more and less vast areas that have managed to stand out and promote themselves through the creation of experiences.
  3. New mobility, new hospitality
    Successful case histories, presentation of new services, innovative proposals, studies and analyzes related to new mobility formulas, with particular attention to green energy, tourist reception office projects and new reception models.
  4. The great challenges of the future
    Overtourism, sustainability, accessibility, circular economy applied to tourism, new needs of travelers. All the most important issues related to risks and opportunities in the sector in the immediate future will be addressed to find ideas and solutions thanks to the participation, experience and opinion of the most influential experts.

Who is it for?

Do you work in the hospitality world? Destination Lab is what you need.

  • Destination Lab is aimed at all those involved in promoting a territory, a destination, a tourist supply chain.
  • To all tour operators: hoteliers, travel agents, restaurateurs, destination managers, institutions.
  • The meeting is open to those who want to explore tourism dynamics and understand how the tourism system is evolving internationally.

Why participate?

7 good reasons to be there.

  1. Because important experts of the sector will participate, both Italian and international.
  2. Read more on new tourist trends
  3. To ask questions and find answers to all questions concerning the management and promotion of destinations.
  4. To listen to success stories from which to take inspiration.
  5. To understand how and why to abandon obsolete practices that are no longer in line with the needs and behaviors of tourists.
  6. To find ideas and ideas on how to enhance and promote the destination.
  7. To understand how to network and network in tourism.

Subscribe now. It suits you!

Do not miss the opportunity to participate in the second edition of Destination Lab at a very advantageous price

For only 50 euros + VAT instead of 100 euros + VAT (until March 31, 2020), you can access the entire training program of the day and have the welcome kit.

Get your ticket


Palacongressi - Rimini, Italy

The second edition of Destination Lab, the study day on the future of the Tourist Destination, will take place at the Palacongressi di Rimini.