It is necessary to redefine the concept of destination, making the most of all the emotional aspects. Because that's what the tourist is looking for today. And it is the tourist who defines the destination.
Destination Lab is a day of study on the future of tourist destinations to understand together what it means create and promote tourist experiences in the area and what are the scenarios that open to the destination of future.
The second edition of Destination Lab, the study day on the future of the Tourist Destination, will take place at the Palacongressi di Rimini.