Marketing, Communication & Events Team Leader at the Trento Tourist Board

She is responsible for the Marketing, Communication and Events Office of the Trento Tourist Board. After completing a master's degree in International Marketing and Communication and a Master's in Global Marketing, she has worked for years in territorial marketing, focusing on the design and management of strategies for tourist destinations. In her role, she is responsible for defining and implementing integrated projects aimed at strengthening the positioning of the region in national and international markets, working in synergy with public and private stakeholders and promoting a shared, results-oriented approach. Her method combines analysis, strategic vision, and operational capability, with the aim of transforming project plans into concrete and measurable actions, keeping the quality of the offering, the authenticity of the experience, and the territorial identity values at the centre, for the benefit of both tourists and the local community.