For years, I have been involved in territorial promotion and tourism development strategies, in the fields of marketing and digital innovation.
After several experiences both inside and outside DMOs, I now coordinate projects that combine analysis, creativity, and strategic vision to enhance destinations and local identities at PromoTurismoFVG.
I believe in the power of data when accompanied by an authentic narrative, and in collaboration as the key to generating shared value.
Every project is an opportunity to improve processes, experiences, and outcomes with curiosity and pragmatism.