Secretary General of DestinAction

She is a tourism professional, an expert in marketing and territorial development.

From 2025, he is Secretary General of DestinAction, a national network of young destination management professionals, where he coordinates strategic projects and operational activities.

A graduate in History and Protection of Cultural Heritage and Art History from the University of Padua, she dedicated her thesis to the study of the personalisation of tourist itineraries and the interaction between destination and user.

After an initial professional period in the organisation of cultural events and exhibitions, she specialised in digital marketing and copywriting, subsequently gaining many years of experience in territorial management and marketing, working on consulting projects to support tourist destinations and DMOs.