Expert in tourism policy and destination management

I help public bodies and territorial organisations to manage tourism with method, data and responsibility.

I support decision-makers in designing governance, defining competitive strategies and building analysis, monitoring and evaluation systems that link objectives, resources and results.

I work in tourism destination marketing, tourism flow management, and territory product development.

My work integrates tourism economics, evidence-based marketing and organisational design for public authorities and territorial partnerships.

I founded DMI (Destination Management Insighters), an initiative that makes data and scientific research on tourism accessible and usable. I developed, with Giancarlo Piccirillo, of EME, an approach that applies principles of market economics and scientific marketing to tourism destination marketing.