CEO - Blinkup

Co-founder and CEO of Blinkup, a strategic consultancy company focused on digital marketing to support SMEs in digitisation processes, innovation and corporate strategy definition. He has solid experience in national and international marketing roles, where he has focused on actively integrating digital tools into overall strategies.

Before Blinkup, he was e-distribution manager for Accor (Italy, Greece, Israel), managing the hotel chain's web distribution. Subsequently, he was Group Digital Director for the luxury hotel brand The Dedica Anthology (now NH-Anantara), where he defined and developed the entire digital strategy, driving the main levers of web marketing and distribution.

Since 2014, he has been a lecturer at Italian business schools and universities. His lectures focus on e-commerce, digital marketing and the optimisation of web strategies. He has also contributed several national and international articles on the impact of digital in the tourism sector and the definition of digital marketing strategies.