Communication Manager at Hbenchmark

Marketing & Communication Specialist with over twenty years of experience in the tourism sector, gained between destination management, incoming travel design and hospitality. Her professional career began in research and consulting for tourism organisations and companies and has evolved over time towards digital marketing and the management of complex digital ecosystems for travel.

At HBenchmark he deals with communication, territorial projects and strategic support to destinations, working with DMOs and public and private operators.

Her work focuses on the use of data, digital technologies and collaborative governance models to foster sustainable tourism development geared towards the quality of experience for the guest and the well-being of local communities.