Expert in tourism policy and destination management
I am a manager and consultant with solid experience in strategic planning and complex management of tourist destinations and cultural policies. My work focuses on the creation of innovative governance models and the integration of digital solutions to increase the competitiveness of territories.
My mission is to transform destination management through a goal-driven vision and strong collaboration between public and private actors. I have led large-scale institutional reorganisation processes, such as the birth of the Regional Agency Pugliapromozione, where I held the role of General Manager managing the transition to a single governance model and a marketing-oriented public organisation.
I work on an ongoing basis with national and regional authorities and with leading consultancy companies on the definition of strategic plans, KPI monitoring models and digital architectures for tourism.
I collaborated with Antonio Pezzano on the development and initial experimentation of EME Marketing, a conceptual and operational model for developing destination marketing strategies and measuring their implementation (betterdestinationmarketing.