Head of ATA & Destination Development of Trentino Marketing

Head of the Destination Development area of Trentino Marketing, he is in charge of tourism product development, coordinating the growth process of the Trentino destination.

The area works in close synergy with the twelve ApT (Agenzie di Promozione Turistica) of Trentino, helping to base projects on reliable data, coordinating the investment phase and supporting the skills development and growth phases.

In recent months, it has initiated projects to calculate the carrying capacity of several tourist resorts in Trentino in order to maintain the high quality of the holiday experience for guests while ensuring the balance of natural environments.