CEO of factory srl

A graduate in Business Economics from the University of Innsbruck, he holds a Master's degree in International Marketing from Strathclyde University in Glasgow.

With more than 20 years of experience in destination management, he began his academic career by coordinating the “Tourism Management” area at the EURAC in Bolzano (2000-2003), with a focus on e-tourism. He has participated as a speaker at various international conferences and co-authored several industry publications.

Between 2003 and 2005, he worked as a strategic marketing consultant in Munich. In 2005, he founded Factory, specialising in digital solutions for DMOs. In 2022, he co-founded Guestnet, a digital concierge service, currently deployed in Italy and the DACH markets.