From Destination Manager to Territorial Governance: Roles, Competencies and Operational Models.

April 28, 202610:40 - 11:30Castle Hall 1

Born from the implementation of Art. 31 of Law 206/2023 and the work of the Ministry of Tourism, this panel defines the operational perimeter of territorial governance. The objective is to go beyond a theoretical vision to focus on the Destination Manager as the core of strategic planning.

The comparison integrates the regulatory framework with the consolidated practices of DMOs, enhancing the skills already active in the territories. The function is outlined not as an isolated role, but as a system of complementary and already formalised technical profiles. Through this approach, the intention is to offer a definitive methodological contribution that restores a modern overview, eschewing reductive interpretations and promoting real system growth.

Speakers

Federico Assenza

Secretary General of the Technical-Scientific Committee of Assidema

Carlo Montisci

Destination Manager

Elena Sisti

Founder of Elesta Travel | Lecturer and territorial marketing expert

Andrea Cerrato

Community & Destination Manager | Co-founder of the Italian Destination Manager Association

Giancarlo Dell'Orco

Destination Manager, expert in sustainable tourism development for inland areas - Founder of Progetto Borghi and Assidema

Flavia Coccia

Destination Manager of the DMO H2O Tevere Mare | Lecturer and tourism policy expert

Daniele Donnici

Destination Manager of Destinazione Sila

Moderator

Claudio Dell'Accio

President of Assidema (Italian Destination Manager Association) and Destination Manager
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