Analysis of the existing “gap” between academic preparation and the real operational needs of tourism destinations. The evolution of the DM role: theory is no longer enough, hybrid skills are needed (data, AI, but also empathy and stakeholder management). How the integration between traditional academic paths and new agile and continuous models (micro-learning, reskilling, upskilling - Destinova model) proves to be the only way to prepare professionals ready for the labour market and for the most structured DMOs.
