How do you transform a rural area into an integrated tourist destination?
Through the analysis of the Rotaliana Königsberg case, the destination director and the strategic consultant illustrate the path that led to the active involvement of local actors and the construction of a shared vision. The talk illustrates the co-creation of tourism products together with the community and the definition of effective governance. An opportunity to provide destination managers with operational cues, critical success factors and mistakes to avoid in order to build solid territorial networks oriented towards future development.
