The role of territories as real strategic brands in the international tourism market.
In a scenario marked by digital transformations, new traveller expectations and growing competition between destinations, tourism promotion can no longer be separated from an integrated vision of development, governance and identity positioning. Destinations are called upon to evolve from places to visit to territorial systems capable of expressing values, quality and long-term planning.
A space for dialogue on the strategies needed to strengthen Italian excellence in the world, integrating marketing, innovation and institutional collaboration in a perspective of sustainable and competitive development.
