The Destination Management sector is in the midst of a profound revolution. Simply “promoting” a place is no longer enough. The pressure for technological innovation, the urgency for sustainability and the need for collaborative governance force DMOs and operators to transform themselves into true strategic leaders.
Without a clear vision and up-to-date operational tools, the destination risks obsolescence.
Destination Lab is the study day on destination management where operators and territories meet to transform, data in hand, the management of the territory into an offer of authentic and competitive experiences.
Destination Lab is aimed at: DMOs, tourism promotion bodies, local administrators, tourism entrepreneurs, hoteliers and tour operators.
Leading industry experts take the stage to offer concrete solutions, analyse relevant case studies and unveil the innovations needed to drive your destination's growth.
Destination Lab also allows you to connect with colleagues and industry leaders both live during the day and on the networking platform.
