Partner of the Institute of Brand Logic in Innsbruck

She graduated in Economics in Milan and started her professional experience at the Daimler Group in various Sales & Marketing roles in Germany, England and Switzerland.
For more than 25 years, she has been active in management consulting and training in DACH countries and Northern Italy for public and private organisations, developing a deep expertise in systemic and brand-oriented approaches.
Since 2014, together with the Institute of Brand Logic, she has also been fine-tuning the destination development and governance methodology on these cornerstones, which has been adopted in the accompaniment of several Alpine regions - including Livigno and Garda Trentino -, companies in the accommodation sector and the public tourism authorities in Tyrol and South Tyrol.