After earning a degree in Tourism Economics, a 1 year experience as a researcher in New Zealand and receiving a Masters in Tourism Management, I worked as a Senior Researcher at Trentino School of Management focusing my work mainly on sports tourism, destination marketing, and destination branding. I have coordinated and directed the Trento and Valsugana Wine Route for 5 years and i’ve been Destination Manager at Valsugana Tourism Board (Trentino, Italy).
In early 2015 i took charge of the Dolomiti Paganella Tourism Board (Trentino, Italy) as Destination Manager. I’m currently leading a DMO innovation process, focusing on tourism product and experience design. I strongly believes that DMOs need to evolve, shifting their core strategy from marketing to management.