Beyond the Outdoors: how to transform culture into a strategic asset of the offering. The case of APT Trento.

April 28, 202612:00 - 12:30Castle Hall 2

During the presentation, we will explain how, together with ApT (The Agency for (Tourism) of Trento we are working to transform culture into a strategic asset of the offer touristic, through the construction of collaborative governance and a museum network integrated. On stage, in a two-voice dialogue with ApT Trento, we will present the journey developed side by side, delving into the main challenges faced and the operational method adopted to accompany the evolution of the city's cultural offering.

Speakers

Matteo Bonazza

Director General of Tourism Project

Jennifer Perenzoni

Marketing, Communication & Events Team Leader at the Trento Tourist Board

Matteo Agnolin

Destination Manager for the Trento Tourist Board

Moderator

Silvia Favaro

Tourism Project Coordinator
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