General Manager, Madonna di Campiglio Tourist Board

He is the Director General of the Azienda per il Turismo Madonna di Campiglio, the body that promotes the Alpine destination in western Trentino and coordinates local and international tourism development strategies.

With a university education at the University of Trento and a career in tourism, he is responsible for strategic planning, territorial promotion and project development to enhance the tourism offer and the quality of the experience for visitors and operators.
In his work he addresses key issues such as the de-seasonalisation of supply, the attraction of high-end markets and the sustainability of mountain destinations, collaborating with institutions, operators and shared promotion initiatives with other Italian resorts of excellence.

He is also coordinator of the management committee of the Association of Territories of Excellence, a new body that brings together Italian resorts that are symbols of high-end tourism (including Capri, Cortina d'Ampezzo, Courmayeur and Porto Cervo and Taormina) to jointly promote international promotion projects and strategies.