Programme

The role of Destination Management Organisations. Comparison of real cases and experiences to chart a concrete course towards agile organisational models capable of integrating data analysis with social and environmental sustainability, transforming governance theory into replicable practices of excellence.

Who really does the marketing for a destination? Not only DMOs, but administrators, companies, agencies, consultants and anyone who influences investment choices that affect the tourist destination.

The state of AI in destinations.

Over the last few years, quietly, in small steps, without any “X Hour” and without any sensational announcements, tourist behaviour has completely changed, so the way a tourist destination promotes itself, talks about itself and makes itself attractive has completely changed. It is urgent to think about the role nature and functions of DMOs.

After the "Gold Rush" season - characterised by indiscriminate volumetric growth and the chase after Guinness records - Destination Management now faces its maturity test.

Tourism sustainability, moving away from rhetoric. On the one hand, the GSTC standard as a credible compass for measurement and certification; on the other, the paths of regeneration and transition, analysed through the strategic vision, technical expertise and practical experience of two profoundly different destinations (a mountainous area and a post-industrial city).