A day of study and discussion dedicated to DMOs, public bodies and sector operators. An opportunity to deepen, dialogue and plan together the future of your destination.
Only practical strategies, tested tools and future projections to transform your territory into a hub of memorable experiences. Zero theory, 100% action.
Promoting is no longer enough. DMOs are called upon to manage, innovate and certify the value generated in the territory, activating deep synergies with market players to build an integrated tourism system.
Destination Lab is the event designed for tourism development leaders. A laboratory of strategies and operational models. This is not about “postcard” tourism, but about collaborative governance, technological innovation (AI and Big Data) and sustainable data-driven profits.
He arrived at the event with clear ideas: access our B2B platform (web and app) with the e-mail used during registration and identify your strategic partners.
Download the app to take advantage of all the features.
A pass to build connections and plan meetings at the event. You will find an up-to-date list of all participants (names, roles, companies) and you will be able to identify and directly contact key people for your business via private chat. Plan your appointments in advance and make the most of every opportunity.
Three reasons to be there:
We chose the Palacongressi di Rimini because we believe that inspiration must come from direct observation. Rimini is today the most advanced laboratory in Italy in the transition from ‘tourist resort’ to ‘sustainable and regenerative destination’.
During the Destination Lab, you will have the opportunity to see first-hand how a strategic vision can transform an entire waterfront, how culture can become the new engine of city branding, and how a destination can successfully manage the challenge of deseasonalisation.
